Chinese Internet Marketing

The Next Gold Rush

There can be no argument that the selling of information products online has become very big business in the last 5 years. For those who have been involved in this type of marketing for some time, there are some key ingredients to becoming successful. 

These are covered in detail, step by step, in Chinese eWhispers.

In the past marketers have been able to identify their competitors and plan their strategies accordingly, but in the fast-paced internet marketing environment, there is a real sense of urgency with any product launch.

The strategy remains the same whether you are selling to China or to the US, UK or Australia. Make a great information product, pre-sell it, create some real interest from qualified prospects, and promote it well through forums, blogs, article marketing. Maintain the momentum and reap the rewards.

Now let's take a closer look at the fantastic OPPORTUNITIES  in China.

This is how Jack Ma, CEO of the biggest Internet Marketing Platform in China recently summed up the situation:

China Internet Network Information Center (CINIC), the state network information center of China, released, in July 2008, a “Statistical Survey Report on the Internet Development in China”. It’s a big report, but here are some key points that should make internet marketers, particularly of information products, sit up and take notice.

• 253 million Internet users

That’s two hundred and fifty three MILLION internet users in China! Clearly this puts China in the number one spot for internet usage worldwide. That figure is an increase of 91 million from June 2007 (43 million of this in the six months to June 2008).

• 84.7% of users connect via Broadband

At the end of 2007 this equated to 168 million, the figure has increased to 214 million. There is a massive 84.7 million individual computers connecting to the internet from homes (dispelling the myth that most internet access in China is via internet cafes).

• 73.05 million access the internet via mobile phones

Though certainly not their main means of internet access, this is a growing trend. Demographics? 86% of these people are under 30 years of age and 39.7% are students.

E-commerce

The report clearly shows that online shopping is a growing trend in China. 63.29 million people (25%) have shopped online, with the major cities claiming most of the shoppers.

Another one of those myths to be blown out of the water by this report is the lack of online payment and banking facilities in China. Facts: 22.5% use online payment (and that’s 23.79 million people) and 23.4% use online banking. These figures represent a growth rate of a whopping 71.7%.

Online education has grown to 18.5% of Chinese internet users becoming involved: 46.69 million people on the path to self-improvement, online.

Do you have an information product that deserves a slice of the huge Chinese pie?  Well, the good news is that you don't have to spend months researching the target market, because its all been done for you!

Chinese eWhispers is a thoroughly researched, detailed and up-to-the-minute eBook for marketers of information products who see the tremendous financial possibilities  to be gained by seizing the huge opportunities for selling to China.

There is NO FLUFF and NO HYPE in Chinese eWhispers - just cold, hard facts about this market, how to operate within it, and its future directions.

Chinese eWhispers has become THE handbook for all western marketers approaching the Chinese market. 

Don't wait for your competitors to claim the lion's share of this lucrative, and growing, market.  Be one of the first to get their hands on this valuable resource.